University Year 2 (Sophomore) Graphic Design I Rubric Description This rubric evaluates student performance in Graphic Design I; a foundational course for second-year (sophomore) students. It assesses key skills in conceptual thinking; technical execution; and creative problem-solving within graphic design. The rubric ensures students meet learning objectives while providing clear benchmarks for growth and improvement. Students are evaluated on their ability to apply design principles such as composition; typography; color theory; and visual hierarchy. Projects may include logo design; poster layouts; or digital illustrations; emphasizing both creativity and functionality. The rubric measures conceptual development by examining how well students research; brainstorm; and refine ideas before execution. Technical proficiency is assessed through software mastery; file organization; and adherence to project specifications. Students must demonstrate precision in using industry-standard tools like Adobe Illustrator; Photoshop; or InDesign. Craftsmanship; including attention to detail and presentation quality; is also evaluated. Critical thinking and self-reflection are integral components. Students must articulate their design choices through written or verbal critiques; showing an understanding of audience; purpose; and context. Peer feedback and revisions are encouraged to foster collaborative learning. The rubric supports educational growth by providing structured feedback; helping students identify strengths and areas for improvement. It aligns with professional standards; preparing students for advanced coursework and real-world design challenges. By meeting rubric criteria; students build a strong portfolio while developing the discipline and creativity essential for a career in graphic design.
