The Undergraduate Year 4 (Senior) Strategic Management rubric is designed to assess students’ mastery of advanced strategic management concepts and their ability to apply them in real-world business scenarios. This rubric evaluates critical competencies such as strategic analysis; decision-making; competitive positioning; and long-term planning. Students will demonstrate their understanding of industry dynamics; competitive advantage; and organizational sustainability through case studies; simulations; and strategic projects. The rubric emphasizes the development of analytical skills by requiring students to evaluate internal and external business environments using frameworks like SWOT; PESTEL; and Porter’s Five Forces. It also assesses their ability to formulate and implement effective strategies that align with organizational goals. By engaging in team-based projects; students enhance their collaboration and leadership skills while learning to navigate complex business challenges. A key educational benefit of this rubric is its focus on integrative learning; encouraging students to synthesize knowledge from prior coursework in finance; marketing; and operations to develop holistic strategic solutions. The rubric also measures students’ communication skills; ensuring they can articulate strategic recommendations clearly and persuasively in written and oral formats. Through this assessment; students gain practical experience in strategic thinking; preparing them for leadership roles in diverse industries. The rubric fosters a deep understanding of ethical and global considerations in strategy; equipping students to make responsible decisions in a dynamic business environment. By meeting the criteria outlined in this rubric; students demonstrate readiness to contribute meaningfully to organizational success upon graduation.
