This Grade 11 Marketing rubric is designed to assess students’ understanding and application of key marketing concepts in a structured and measurable way. The rubric evaluates students across several critical areas; including market research; product development; promotional strategies; and ethical considerations in marketing. By using this rubric; educators can provide clear; consistent feedback that helps students identify strengths and areas for improvement. Students will demonstrate their ability to conduct effective market research by analyzing consumer needs; preferences; and trends. They will apply this research to develop a product or service that meets a specific market demand. The rubric assesses their ability to justify decisions based on data; ensuring they understand the importance of evidence-based marketing strategies. In the promotional strategies section; students will create and present a marketing campaign using appropriate channels and messaging. The rubric evaluates creativity; clarity; and alignment with target audience needs. This encourages students to think critically about how to engage consumers effectively while considering budget constraints and measurable outcomes. Ethical considerations are a key component of the rubric; requiring students to reflect on the social and environmental impacts of their marketing decisions. This fosters responsible business thinking and prepares students for real-world challenges in the industry. Overall; this rubric supports student growth by providing clear expectations and fostering skills in research; critical thinking; creativity; and ethical decision-making. It prepares students for advanced marketing studies and future careers by emphasizing practical; real-world applications of marketing principles.
