Here is a 300-word professional description for a University Year 2 (Sophomore) Marketing Principles rubric: This rubric outlines the key learning objectives and assessment criteria for a second-year Marketing Principles course. The course builds on foundational business knowledge by introducing students to core marketing concepts; strategies; and real-world applications. Students will develop a strong understanding of the marketing mix; consumer behavior; market segmentation; and competitive positioning. Through case studies; projects; and discussions; they will learn to analyze market trends and apply theoretical frameworks to practical business scenarios. The rubric evaluates students on their ability to define and explain fundamental marketing terms; theories; and processes. It assesses their comprehension of how marketing aligns with broader business goals and contributes to organizational success. Critical thinking is emphasized through assignments that require students to evaluate marketing strategies; identify target audiences; and recommend data-driven solutions. Written and oral communication skills are also measured; as students must present their analyses clearly and persuasively. Group projects foster teamwork and collaboration; simulating real-world marketing environments where cross-functional coordination is essential. Additionally; the rubric assesses students’ ability to use basic marketing tools; such as SWOT analysis and simple customer research methods; to support decision-making. By the end of the course; students should demonstrate an ability to connect marketing principles to ethical and global business considerations. They will be evaluated on their awareness of cultural; social; and legal factors that influence marketing practices. This course prepares students for advanced marketing studies while equipping them with transferable skills for careers in business; advertising; market research; and related fields. The rubric ensures consistent; fair; and transparent grading while reinforcing the educational value of each learning outcome.
