Grade 11 Graphic Design Rubric Description This rubric is designed to assess student performance in Grade 11 Graphic Design; providing clear expectations and measurable criteria for success. It evaluates key skills such as creativity; technical proficiency; conceptual development; and presentation quality. By using this rubric; students gain a structured understanding of project requirements; allowing them to self-assess and refine their work before submission. Teachers benefit from consistent and objective grading; ensuring fairness and transparency in evaluations. The rubric assesses creativity and originality; encouraging students to develop unique ideas while adhering to design principles. Technical proficiency is evaluated based on software skills; attention to detail; and proper use of design elements like typography; color theory; and composition. Conceptual development measures how effectively students research; plan; and justify their design choices; fostering critical thinking and problem-solving skills. Presentation quality evaluates professionalism in final deliverables; including file organization; print readiness; and digital submission standards. Using this rubric supports student growth by providing specific feedback on strengths and areas for improvement. It aligns with curriculum goals; helping students build a strong foundation for advanced graphic design studies or future careers. The rubric also promotes accountability; as students understand how their work will be assessed and can take ownership of their learning. By emphasizing both technical and conceptual skills; this rubric ensures a balanced approach to graphic design education; preparing students for real-world applications in the field. Overall; this rubric serves as an effective tool for enhancing learning outcomes; encouraging artistic expression; and developing professional-grade design competencies in Grade 11 students.